Domain Knowledge:

Syireen’s skill is in written communication and strategizing communication plans with subset skills that include content research and development, content development and translation. She is also experienced in public and media relations.  With her lecturing and media consultancy background, she is also well versed in conducting training.  She recently underwent and international program: Instructor’s Training Program to further hone her leadership and public speaking skills.

Professional profile:

Syireen R has more than 20 years of experience in the Communication field.  Her vast experience showcases career practices ranging from the corporate desk, to print publications, the academia, training, consultancy and coaching. Syireen’s core strength is in editorial.  Her exposure to public relations and corporate communication cemented her insights into the conceptualizing and strategizing of communication plans.  She now offers coaching to C-Suites and Business Owners, occasionally conducts workshops and training programs, and speaks to entrepreneur associations/groups as well as graduating college students.

Experience:

Corporate & Media

Syireen’s experiences include:

  • Content development that web presence.
  • Creative copywriting for PR and Advertising agencies.
  • She contributes articles to magazines and newspapers.
  • Develops communication strategy and content for organization’s campaign.

List of past and present clients includes TalentCorp Berhad, University of Malaya, Tadika ABS, Advanced Aquatics, SciDev.Net, Malaysian Reserve, National Human Resource Centre (NHRC), TNB, Luxe Motorhome, Klinik Pergigian Hazlina, HearMe Malaysia, CIDB, Karangkraf, The Edge, GreenTech Malaysia and several other organizations.

Initial professional employers include UnderColour Water Network, Malaysian Technology Development Corporation and Ivoli Sdn Bhd.

The Academia – Lecturing

Syireen was a lecturer for Taylor’s College for 4 years, considering the career purposeful as an effort to contribute towards nation building.  She participated in several college projects including the UnBoxed, which she founded and chaired. 

Other communication projects she undertook while in Taylor’s College are: the Communication Weekend 2005, Activate – the National Community Project Competition 2007 and 2008, Taylor’s School of Communication Symposium in Conjunction with UniSA School of Communication and New Medias 30th Anniversary 2007, Taylor’s Teaching and Learning Conference 2008 and SOC Media Carnival. 

Syireen was the main lecturer advisor for major student Communication Campaigns including the SexEd: Learn in Right (2005), Anti Depression and Suicide Awareness Campaign (2005), Save the Corals Campaign by Coral Alliance (2006), Dance Safe, Don’t Dance Drugged Campaign (2006), A Campaign About Love: Embracing Women (2007), Stop Child Sexual Abuse: Treat Them Right Campaign (2007), and ‘The Return’: Save the Turtle Campaign (2008).

Training & Coaching

Syireen and team developed an experiential program called Branding with Words, that is a 2-Day program that immerses participants into the power of words and how understanding essence can contribute immensely to Branding.

The program is focused on experiential learning including music, colors and games into the creation of content, enhancing the left-right brain learning capacity.

To cement the learning, coaching programs are offered as a follow up to supporting the participants to implement the learning into their business.

Syireen also has developed the Power of Words series that includes (i) Beautiful Ache and (ii) Retreat that opens participants to potential breakthroughs through word triggers and journaling.

The latest program being TULIS focuses on writing and words as powerful tools for participants to not only express themselves but also develop thinking skills for clarity and leadership purposes.

Networking & Leadership

 Syireen also delves into networking and leadership training due to her experience and exposure to entrepreneurship and managing approximately 500 business owners in her capacity as Executive Director in BNI, overseeing areas covering Bangi, Kajang, Putrajaya and Cyberjaya.

 The role has enabled her to create content and provide multiple support for members to get clear on the different facets a business owner need to grow their business.

 She is also the only 1 out of 6 trainers nationwide trained to provide members the most crucial content in BNI upon embarking on the membership journey.

Others: 

Syireen was a council member to the Society of the Severely Mentally Handicapped Wilayah Persekutuan & Selangor (SSMH).  She has actively contributed her services to the society for 5 years and was invited to be part of the council team in 2013. She withdrew herself from the council in 2017 due to increasing commitments that requires travel time.  She still supports the society as an ordinary member.

Syireen was also the council member of the Association of Bumiputera Women Entrepreneur Network of Malaysia (WENA) from 2012 – 2015, which is a not-for-profit association that focuses on the empowering and developing of women entrepreneurs, through training and networking opportunities with government and non-government agencies, financial institutions, and other NGOs.  WENA also seeks to collaborate with GLCs and MNCs alike.  Last year she was appointed as the Secretary General for the years 2018 – 2020. 

She participates in BNI, an international networking group that spans over 73 countries with over 7,000 chapters worldwide.  It boasts over 250,000 members worldwide.  Syireen currently holds the position of BNI Executive Director for BNI Klang Valley South that covers the aread of Putrajaya, Cyberjaya, Kajang and Bangi – overseeing BNI Sukses and BNI Inspirasi Chapters in Bangi, as well as BNI Emerald in Putrajaya.  She is also a BNI Trainer, providing BNI related trainings to members.

 

Background:

Full Name:                                                   Date of Birth:

Syireen Rose Mohamad Sha’ari               01 Juy 1974

Qualifications:

MSc. Corporate Communications (2000)

Universiti Putra Malaysia

BJournalism (1996)

University of Missouri Columbia, USA

School of Journalism